A Reminder Of The Plum Benefits One Could Get From Business Blogging

Blogging is something which practically everybody’s doing nowadays. It’s cheap, easy to do, and easy to get into. To say that one in every twenty people in any one company has a blog is an understatement. In fact, blogging’s so easy that anybody can do it. The easy-to-do and inexpensive nature of blogging makes it a great boon for a growing business, or for one who has already established itself well. Everybody can benefit from blogging. Just the word ‘inexpensive’ will draw forth business people like a swarm of locusts to a wheat field, more so if they knew that the cost-effectively of blogging will only cost them some two-hundred dollars tops if they outsourced. A blog, when used efficiently can be a great marketing tool, and contrary to most marketing tactics which needs big-time investing, blogging only costs you a day’s salary to set into motion, and practically halves the cost by the time you’re well established in the blogging biz.

In the competitive world of business marketing, to have an appearance of authority is a great plus one to anybody. If you are seen as an expert on a certain field or as someone par excellence on this or that kind of service, you would automatically receive more attention than others who profess to have the same skills but can only give say, a meager twenty percent to your trail-blazing one-hundred. If you cultivate an air of authority, customers will flock towards you; and in order to do this you have to constantly express sound and intelligent ideas which are on par if not beyond the caliber of your competition. By posting reviews about your company’s products, providing information, clarifying queries, anything at all really which puts you in a position to speak so that other will listen and learn can give you an air of authority. The more masterful you are at the power-play of information, the more your customers will trust you and believe you, and the more your business marketing acumen improves.

Another advantage which blogging offers is what’s known as the Search Engine Optimization or SEO program. SEO is a highly beneficial business marketing tactic which uses a coterie of specific keywords targeted for maximum traffic during searches conducted via search engines such as Google and Yahoo! Since blogs would typically consist of hundreds upon thousands or words, SEO can therefore be utilized to its utmost capacity in generating the most traffic for any kind of topic programmed. Usually, the keywords are product or service specific, which helps users search and home-in on what they’re looking for through the vast maze of the World Wide Web. SEO coupled with business marketing cum blogging, rakes high hits due to the versatility of keywords that can be integrated in every published blog. Aside from this, search engines also play their part by promoting blogs due to the presence of large amounts of regularly updated content. The whole design is as effortless as breathing.

For any business marketing professional, establishing a good relationship with one’s customer and cementing it with trust is the key to a lasting relationship. With blogging, doing this has gotten all the more easier! From the comfort of your own office desk, via mobile phone, at home, anywhere where you can connect to the Internet, you can chat, update, and get feedback from your customers. Blogging does not ‘stand on ceremony’ so to speak, but brings the company to the masses. With blogs, customers can comment, react, clarify, ask, and even suggest anything with just the click of a mouse. Building rapport with customers is the key to knowing what they want, and allowing customers to voice out their ideas can help you greatly in knowing how to better serve them. Aside from that, it gives them the assurance that you in fact care about their opinions which allows them to trust you. The more they trust you, the more likely they will buy—and will keep on coming back to buy—your products or services.

A business marketing blog is also a real time-saver. Instead of having to answer every possible query from the grave to the mundane, you can post a ready made query answer sheet or FAQ (Frequently Asked Questions) page which addresses the most basic questions that usually comes to mind. By anticipating the more common questions, more time can be allotted to answering the more critical questions asked by other clients and in the absence of those, time for other matters—going so far as to include a little ‘me’ time. Aside from that, blogs can also be used as portals for delivery requests, orders, among other services. The limit is your imagination, organization, and creativity. Given all of those benefits, won’t you say blogging is a hulluva useful tool?

Could You Be Setting Your Business Plan Up For Failure?

David E. Gumpert, author of Burn Your Business Plan, often tells the story about how he and his partner failed to raise money after sending their business plan around to venture capitalists and meeting with several others to make presentations. Disappointed by the fruits of their labor, they considered giving up on their venture in 1995. Fortunately, on the advice of their board of advisors, they chose to divert their time from massaging the business plan to making sales. The financing, they were told, would come later.

Turns out, they sold enough to stay afloat through 1996. In 1997, sales failed to grow as quickly as they expected, so they decided to seek financing again. This time, they expected positive results would be easier to obtain, after all they were fairly well established now. The board, however, told them to get out there and promote their business and make more sales.

If At First You Don’t Succeed…

Gumpert and his partner instead decided to dust off their old business plan, spend many hours rewriting and updating the plan, and to set out once again to seek financing. And, once again they were turned down. How could this be? In the late 90’s, it seemed like every new Internet-related venture in the world was obtaining financing. In fact, according to the MoneyTree Survey, sponsored by Price Waterhouse Coopers, Venture Economics, and the National Venture Capital Association, the amount of venture capital – $7.7 billion in 1995 — had grown to $16.4 billion by 1997.

Nonetheless, the failed financing left Gumpert and his partner with two stark choices at this stage: Find ways to grow the business without financing or call it quits. They took the first choice. They also engaged public-relations professionals, and succeeded in getting several of their most successful corporate clients written up in business and industry trade publications – with their agency mentioned as the key force behind their clients’ success. This publicity got the agency’s phones ringing with new prospects, several of which converted into additional sales.

As the business grew, they remained on guard about monitoring their expenses and aggressively collecting receivables. By 1999, they were operating profitably at $2 million in annual revenues, with nearly 20 employees. Also, the amount of venture capital being invested nationally had soared to an astounding $55.5 billion. But, Gumpert and his partner paid little attention to this; their interest in outside financing had dropped significantly. (By 2000, Venture capital availability peaked at $85.5 billion.)

The Power Of Publicity

As Gumpert and his partner carried their success into 1998 and 1999, their promotional efforts eventually attracted the attention of a publicly held company that was seeking the expertise they offered in developing and managing online content. In December 1999 this company acquired Gumpert’s company, NetMarquee. To Gumpert’s surprise, the acquirer never asked to see their business plan; it only wanted to see their financial projections under several different scenarios.

In recounting his financing experience, Gumpert makes two points: First, even during good times, the venture capital route is closed to the vast majority of businesses that seek it out. While it might have seemed back then that nearly every business that asked was receiving venture capital, the reality is most carefully crafted business plans are rejected out of hand by venture capitalists. Second, you’ll be surprised what you can accomplish without the financing you think you so desperately need to stave off failure.

The truth is that it’s unlikely a business plan by itself will bring funding in the door, unless it is part of an overall marketing strategy.

Four Tools To Help Market Your Business Plan To Investors

The famous motivational speaker Jim Rohn says there are three steps to successful communications: “Have something good to say, say it well, and say it often.” These three steps form the foundation of the Business Plan Secrets Revealed manual. They are essential to marketing your business plan with the intent of attracting investors and selling your business plan to them. Here are four tools to help you “say it often” so you can attract investors and sell your business plan to them.

One, a concise, well written twenty-five page business memorandum or “business plan” that builds a case to separate your venture from your competition. You don’t need a two-inch thick business plan. Plans this long often lack aim; instead of building a case that leads investors to decide whether the business is the right investment for them, they “fire away” in hopes that some of the shots will take effect.

Two, an effective elevator pitch–a 60-second, to-the-point verbal pitch for your business–that communicates to your customers and investors what you do in an exciting and engaging way. The ability to separate your business from your competitors and get an investor’s interest in the short time it takes to ride up an elevator is critical.

Three, an investor relation Web page to build credibility and help investors quickly get the information they need, when they need it. Of all the communications media available, the Web is particularly important. It’s fast and available 24/7. With it, you can capture leads and automatically keep in touch with those who are interested in your business.

Finally, press releases to help you get your word out. A press release is the basic tool for gaining the attention of the media. The public’s desire for interesting, relevant news remains strong, as does the importance of carefully selecting relevant target audiences. You are dealing with much more skepticism on the part of the public now than there has been in the past, which makes the evidence and objectivity in your press release paramount.

The process of raising money and attracting investors isn’t easy. If it were, every business idea would get funded. You have to use all the tools that are available to you, and start looking at this process as a marketing process backed by hard, verifiable evidence. You just don’t know when the plums–investors, on the tree will become ripe–ready to invest. But, you do know that if you do everything you can to take care of the tree–water it, fertilize it, and so on–it will ultimately bear fruit–raise money for your business.

Plum Quick Motors – How Good Are Their Golf Cart Motors?

Plum Quick Motors had been on my mind for a few days. I had wanted to upgrade my EZGO golf cart to get some more speed out of the thing.

Not knowing very much about how to upgrade my golf cart I started reading a few of the many golf cart forums out there to get more information. I looked up what to do to get more speed out of my EZGO.

Having already added a speed chip to my cart the next place I turned was to upgrading the motor. There seemed to be three major choices when upgrading golf cart motors. You could go with EMP, D&D Motor Systems or Plum Quick Motors. All three companies had a good reputation and quite a few motor choices for my EZGO PDS golf cart.

Once I got it narrowed down to those three I checked into where the companies were located. I was pleased to discover that Plum Quick Motors was just the next town over in Fort Mill S.C. The next mourning I got into my car and headed to Plum Quick.

When I arrived at the family run business I was greeted by Robby Steen, one of the two brothers that build the custom motors. I told him what I wanted my golf car to be capable of doing and within ten minutes he had talked my through all the changes I needed to reach my goal.

I picked out the custom golf cart motor and wiring upgrade I needed and was on my way home. Before it was dark I had installed my new Plum Quick motor and upgraded my battery cables to 4ga to let the power flow through. With a little help from my wife we got it all done in under 3 hours and were out cruzing the neighborhood at my new top speed of 27mph.