Blogging is something which practically everybody’s doing nowadays. It’s cheap, easy to do, and easy to get into. To say that one in every twenty people in any one company has a blog is an understatement. In fact, blogging’s so easy that anybody can do it. The easy-to-do and inexpensive nature of blogging makes it a great boon for a growing business, or for one who has already established itself well. Everybody can benefit from blogging. Just the word ‘inexpensive’ will draw forth business people like a swarm of locusts to a wheat field, more so if they knew that the cost-effectively of blogging will only cost them some two-hundred dollars tops if they outsourced. A blog, when used efficiently can be a great marketing tool, and contrary to most marketing tactics which needs big-time investing, blogging only costs you a day’s salary to set into motion, and practically halves the cost by the time you’re well established in the blogging biz.
In the competitive world of business marketing, to have an appearance of authority is a great plus one to anybody. If you are seen as an expert on a certain field or as someone par excellence on this or that kind of service, you would automatically receive more attention than others who profess to have the same skills but can only give say, a meager twenty percent to your trail-blazing one-hundred. If you cultivate an air of authority, customers will flock towards you; and in order to do this you have to constantly express sound and intelligent ideas which are on par if not beyond the caliber of your competition. By posting reviews about your company’s products, providing information, clarifying queries, anything at all really which puts you in a position to speak so that other will listen and learn can give you an air of authority. The more masterful you are at the power-play of information, the more your customers will trust you and believe you, and the more your business marketing acumen improves.
Another advantage which blogging offers is what’s known as the Search Engine Optimization or SEO program. SEO is a highly beneficial business marketing tactic which uses a coterie of specific keywords targeted for maximum traffic during searches conducted via search engines such as Google and Yahoo! Since blogs would typically consist of hundreds upon thousands or words, SEO can therefore be utilized to its utmost capacity in generating the most traffic for any kind of topic programmed. Usually, the keywords are product or service specific, which helps users search and home-in on what they’re looking for through the vast maze of the World Wide Web. SEO coupled with business marketing cum blogging, rakes high hits due to the versatility of keywords that can be integrated in every published blog. Aside from this, search engines also play their part by promoting blogs due to the presence of large amounts of regularly updated content. The whole design is as effortless as breathing.
For any business marketing professional, establishing a good relationship with one’s customer and cementing it with trust is the key to a lasting relationship. With blogging, doing this has gotten all the more easier! From the comfort of your own office desk, via mobile phone, at home, anywhere where you can connect to the Internet, you can chat, update, and get feedback from your customers. Blogging does not ‘stand on ceremony’ so to speak, but brings the company to the masses. With blogs, customers can comment, react, clarify, ask, and even suggest anything with just the click of a mouse. Building rapport with customers is the key to knowing what they want, and allowing customers to voice out their ideas can help you greatly in knowing how to better serve them. Aside from that, it gives them the assurance that you in fact care about their opinions which allows them to trust you. The more they trust you, the more likely they will buy—and will keep on coming back to buy—your products or services.
A business marketing blog is also a real time-saver. Instead of having to answer every possible query from the grave to the mundane, you can post a ready made query answer sheet or FAQ (Frequently Asked Questions) page which addresses the most basic questions that usually comes to mind. By anticipating the more common questions, more time can be allotted to answering the more critical questions asked by other clients and in the absence of those, time for other matters—going so far as to include a little ‘me’ time. Aside from that, blogs can also be used as portals for delivery requests, orders, among other services. The limit is your imagination, organization, and creativity. Given all of those benefits, won’t you say blogging is a hulluva useful tool?